Adobe ad0-e406 practice test

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%.
Which adjustment should be recommended to reduce the test duration?

• A. Increase the minimum detectable lift
• B. Increase the number of Offers.
• C. Increase the confidence level.

A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance
Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as
the reporting source for Target activities? (Choose two.)

• A. If the existing Adobe Analytics implementation already collects all the required data
• B. When it is mandatory to have a single source of data
• C. If the main requirement is to be able to collect data in real-time
• D. If an Adobe Target "clicked an element" success metric is required

A client is viewing a report for a Target Recommendation activity. What do the names of the
experiences in the report refer to?

• A. Names of the criteria used
• B. Names of the collections used
• C. Names of activities tested

Which two options describe the purpose of any secondary success metric? (Choose two.)

• A. Give additional understanding to interpret gains/losses of primary success metric.
• B. These metrics are only used to measure time on site and primary metrics.
• C. These metrics are only used to evaluate which audiences best respond to experiences.
• D. Ensure that primary success metric gain is not at the cost of secondary metrics.

Three weeks after activation of an A/B activity with four experiences (

• A. Do nothing. Auto-allocate will do this.
• B. Deactivate the activity and create a new one with only A. B, D experiences.
• C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.

HOTSPOT
Match the variable to the effect.

Which statement is true for all Experience Targeting activities?

• A. Experience targeting affects a single page of a visitor experience.
• B. Targeting rules are evaluated in top-to-bottom order.
• C. All activities are built using the Visual Experience Composer.

An A/B test has been running on a page with very high traffic for longer than the estimated duration
as previously determined using the Sample Size Calculator. The confidence level is at 96%. However,
the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?

• A. Experience B is the winner at just 0.6%.
• B. The test needs to be repeated with a different Experience B.
• C. The test needs more time to reach a conclusion.

An Multivariate test has been running for a couple of weeks, but there is no data shown in the
activity report. Which two steps should be recommended to troubleshoot the issue with the activity?
(Choose two.)

• A. Enable Adobe Analytics for Target to check corresponding activity reports.
• B. Validate if goals and settings of the activity are set properly.
• C. Duplicate the activity and delete the first one with an issue.
• D. Diagnose activity audience qualification using debugging tools.

The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these
pages?

• A. Template Rules
• B. Experience Versions
• C. Enhanced Composer