Salesforce marketing cloud email specialist practice test

Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the
sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

• A. Configure Eastern Content Tagging to automatically tag stock art.
• B. Import a metadata tag index for the stock art so the images are searchable
• C. Select categories and content type from the import dropdown when importing images.

Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?

• A. Navigate to the email in Content Builder and update the URL.
• B. Navigate to the Job Links tab In My Tracking and update the URL.
• C. Navigate to URL Expiration in Setup and update the URL.

A marketing manager notices emails clustered with images that are inconsistent with branding
guidelines.
Which step should they take to restrict the types of content within the content slot?

• A. Under user permissions, select limited template access.
• B. Configure Content Blocks to only be usable within approved templates.
• C. Configure restrictions within a Content Area for approval block types

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing
cloud SFTP. The vendor is updating its sending cadence and will be delivering files over
approximately eight hours throughout the day. The files will maintain the same naming convention
and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received
while minimizing network?

• A. Replace the Schedule with File Drop and use a filename pattern
• B. Implement an API to start automation with every file transfer.
• C. Replicate the automation and schedule mem to execute server eight hours

The marketing team wants to target subscribers with a ‘think you’ offer for all subscribers who have
opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

• A. Total Opens measure
• B. _Open data view
• C. Tracking Data Extract

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a
dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

• A. Requirement to have Custom URLs on Cloud Pages
• B. Requirement to have Custom URLs on images hosted in Marketing Cloud
• C. Sending. Volume > 250,000 Email/Month

The marketing team wants to split their primary customer data extension into 10 separate segments,
to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

• A. Filter Data Activity
• B. Random Data Extension
• C. SQL query activity

A marketing manager identified an upcoming email campaign for their team to test different subject
voices. They want to first test with a pilot group and then send the warning subject line out to the
remaining customers.
Whoshould path optimizer be configured to handle these requirements?

• A. Place a Random Split before Path Optimizer for the pilot group.
• B. Configure a holdback group to be targeted by the winner.
• C. Select winning path three days after journey activation

After receiving approval from their team, a marketer scheduled a promotional email tend. After the
send was scheduled arid the team was notified, they received additional feedback which called for
edits to the email copy.
Where should the marketer cancel the send?

• A. Tracking tab in Journey Bulkier
• B. Overview tab in email Studio
• C. Pending tab in Content Builder

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriberbehavior with its
‘Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

• A. Einstein Engagement Scoring
• B. Einstein Copy insights
• C. Einstein Messaging Insight